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Jose Reyes


Jose Reyes has been an essential member of the CRŪ team for nearly 12 years. Originally from Sinaloa, Mexico and then California’s Central Coast, Jose began making wine 30 years ago under the direction of the winemaking team at the historical Bargetto Winery in Santa Cruz, California.

Jose strives to allow the grapes to express themselves without too much intervention.  He crafts wines that consistently receive 90+ point scores and are worthy of both special occasions and everyday drinking.


Robert Arroyo
Cellar Master


Robert has over 17 years of experience in cellar management and enology, specifically focusing on wines from the Central Coast. Before joining CRŪ Winery, he worked for Constellation Brands at various wineries as both an Enologist and Cellar Master managing multiple cellar teams. He is passionate about expanding his wine knowledge and has completed the UC Davis Sensory Course and is WSET Level 2.

At CRŪ Winery Robert works closely with winemaking to craft award-winning wines while also managing the day-to-day operations of the cellar.

Tori Underwood Enologist


Tori joined CRŪ Winery from Sonoma Cutrer Vineyards where she honed her skills in enology and quality control. In 2018 she traveled internationally to work a harvest in New Zealand furthering her passion for producing world-class wines from cool climate AVAs.

When Tori’s not in the CRŪ Winery lab she can be found studying for her winemaking certificate, with Jose, Juan and Robert in our grower vineyards, or sharing her knowledge with visitors to the tasting room.

Juan Reyes  Winemaking Assistant/ Cellar Hand

Juan Reyes, Jose’s son, has worked under his father’s tutelage for the past 7 years at CRŪ. 

When he is not in the lab pulling data or in the cellar working with his father, Juan spends ​his time furthering his wine knowledge or in the tasting room sharing his winemaking insight with guests.

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