Cru Wine CaseAbout CRŪ Winery

CRŪ is the story of an accidental winery, an endeavor shared by long-time friends and entrepreneurs Richard Spencer and Mike Conway. In 2003, they purchased several wine-making assets, invested in the refurbishment of an abandoned processing facility in Madera, CA, began to source grapes from some of California’s finest appellations, and CRŪ was born. CRŪ, a French term traditionally translated as “growth” and generally used to identify a prestigious vineyard or group of vineyards, has come to embody the spirit of this company well beyond what was originally planned.

Though Richard and Mike continue to own and operate several businesses in the Central Valley, their commitment to the growth and development of CRŪ has never wavered. Fifteen years into the wine business, the winery enjoys a beautifully renovated tasting room, a wonderful outdoor facility used for monthly wine club, tasting events and concerts, and is proud to boast some of California’s most decorated wines. CRŪ has a come a long way since its inception and even with its long list awards and accolades believes the best is yet to come.


CRŪ’s flagship varietals are Pinot Noir and Chardonnay sourced from some of the finest vineyards on California’s Central Coast. Each year, we also craft specialty lots that range from Albarino to Zinfandel.

CRŪ has been recognized in several prestigious international wine competitions including the San Francisco International Wine Competition (2016 Best Red of Show), Toast of the Coast (2016 Double Gold, 94 Points), and the Monterey Wine Competition (2016 Gold, 91 Points). Please visit our Accolades and Updates page for a complete listing of awards and points by varietal.

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