CRU sources from premier vineyards throughout California

About CRŪ Winery

Family-owned CRŪ Winery was founded by long-time friends and entrepreneurs Richard Spencer and Mike Conway. As a long-time wine lover, it had always been a dream of Richard’s to own a winery. In 2003, Richard and Mike purchased land, premium barrels and winemaking supplies to make state-of-the-art wines and began renovations on a building in Madera, California which would become the future home of CRŪ Winery.

Inspired by the French term cru, which traditionally speaks to a vineyard’s prestige and quality, Richard and Mike began to source grapes from some of California’s finest appellations and CRŪ Winery was born.

Today, CRŪ Winery crafts award-winning Pinot Noir, Chardonnay, Rhône Varietals and Albariño from prestigious vineyards throughout California’s Central Coast.


CRŪ’s flagship varietals are Pinot Noir and Chardonnay sourced from some of the finest vineyards on California’s Central Coast. Each year, we also craft specialty lots that range from Albarino to Zinfandel.

CRŪ has been recognized in several prestigious international wine competitions including the San Francisco International Wine Competition (2016 Best Red of Show), Toast of the Coast (2016 Double Gold, 94 Points), and the Monterey Wine Competition (2016 Gold, 91 Points). Please visit our Accolades and Updates page for a complete listing of awards and points by varietal.

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